Jaipur Jewels

24 Jun Jaipur Jewels

From being an indispensable part of the Naheta family, to becoming an indispensable part of the Jaipur Jewels brand and identity, Sarika, and Team Weave are a force to reckon with. Having led branding, marketing and store launch activities with external partners till a while ago, she identified the challenges and faced them head on with the approach of keeping the brand relevant in these changing times, to upping our communications game, end-to-end. From working on brand communication and consulting with the design teams, to ensuring the website and e-commerce are up-to-date, she has spearheaded many campaign collection shoots and seen them to fruition, and been a major contributor to the brand’s relaunch in 2014.